Renaut creates Ampère, a 100% electric brand, to compete with Tesla

Two years after launching its Renaulution project, the French carmaker has just taken another important step. In fact, the diamond brand has announced the formation of a brand new organization with the creation of five independent divisions. Effective immediately, Ampère will manage the group’s electrical activities.

Renault amp presentation
Photo credit: Renault

It’s been two years since Renault presented its transformation with the Renaulution project, led by new CEO Luca de Meo. And precisely this Tuesday, November 8, 2022, the diamond brand has just reached a new stage in this ambitious plan. As a matter of fact, it’s time for the “revolution”, as the big boss announces.

Renault completely changes its organization

And that much is said, the words are well chosen, because the manufacturer will actually wear a whole new face. In particular, this requires a completely redesigned organization. From now on, Renault will split its various activities into five distinct and independent entities:

  • Society amp takes care of activities related to electric cars
  • perfomance combines Renault’s historic activities around internal combustion engines and hybrid cars with a new company called Horse (in partnership with Chinese giant Geely)
  • alpine for sports and Formula 1
  • Mobilize is dedicated to financial services and the new mobility
  • The future is neutral takes care of activities related to the circular economy

Each of these companies will have its own board of directors and dedicated teams. “We can choose to feature an athlete in multiple disciplines or have five specialized athletes competing for the same flag. We prefer the second solution.” schematizes Luca De Meo.

Photo credit: Renault

Ampère, the new brand 100% dedicated to electricity

Fact, Ampère is viewed as a full-fledged automobile manufacturer, which will however remain under the Renault flag. Based exclusively in France, Ampère needs nothing less than to bring together 10,000 employees by the group’s 100,000 employees. Of course, Renault had already laid the foundations for this new company with the creation of the ElectriCity industrial center in northern France.

With a current production of 400,000 vehicles per year, Renault wants to increase this capacity to one million with Ampère. The destination is displayed: produce an electric car in less than 10 hours from 2025 in the various French factories. for amps, Renault is targeting growth of more than 30% in the next eight years. In addition, Renault initial public offering this new subsidiary on the Paris Stock Exchange the second half of 2023. No wonder, considering the insane quotes from Tesla’s electrical players.

By 2030, Ampère will launch no fewer than six vehicles. Some are already well known to users, like the Mégane E-Tech, the next Scénic, not to mention the electric versions of the R5 and R4. Note that Ampère will be responsible for launching the brand’s first-ever SDV, or Software Defined Vehicle, the connected car of tomorrow. To this end, Renault signed new agreements with Google on Tuesday.